Award-winning brand identity agency.

The Creative Method was established in 2005 and was built from the desire to create a world-class brand identity agency out of Sydney, Australia.

Boss Coffee

Redesigning Japan's best selling canned coffee for introduction to Australia and New Zealand.

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El Jannah

Introducing more Aussies to a taste of Paradise.

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Nexba

Building a brand architecture that enabled a growing brand to succeed in multiple categories.

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Tell us your story and we’ll build you a brand.

Creating a brand identity that people love is hard – creating a brand identity that people remain loyal to is even harder. We create, refresh and reinvigorate food, beverage and retail brands for companies, products and packaging. We dig deep and ask the right questions to discover and distil the most authentic version of your story – then we bring it to life.

Our brand identity solutions create meaningful connections between businesses and customers by using authenticity, storytelling, and bold, intelligently disruptive design to stand out and sell.

Our work for clients such as Guzman Y Gomez, Coca-Cola Amatil, Sumo Salad, Woolworths, Campari and Saint Clair Family Estate has helped them retain and grow their customer bases and maintain a competitive edge in a market that is flooded with new entrants every day.

The philosophy that drives our creative agency is simple – produce the greatest ideas with the best possible execution to drive business success. Work disciplines include brand strategy, naming, brand creation, development and experience, rebranding, packaging and comms. Essentially anything that requires a great idea to generate brand traction.

Our creative and branding services:

Innovation Strategy & Workshops

Need help unlocking creativity and powering innovation? We run workshops for both small and large businesses that guide you towards insights and innovations you may not have reached without a little creative enlightenment and guidance.

Brand Strategy

Getting the foundation right is so important to the success of a brand, business or product. Let our strategy team help you uncover the who, what and why of your brand, articulate its purpose, clearly outline what your brand is and isn’t, and set the tone for everything brand-related moving forward.

Logo Design

Every brand needs a logo. Great brands need logos that do more than look creative or on-trend. Great logos reflect your brand and tell your story in an instant – and if they can leave a smile in the consumers’ minds, even better.

Brand & Product Naming

Naming a business or product can be as difficult as naming a baby – our tried and tested methodology has enabled us to name hundreds of successful businesses and brands, and a few babies along the way too.

Creative Ideation Sessions

Need new creative ideas? Our innovation team can facilitate ideation sessions that are truly productive and turn even the most uninspired members of your team into creative powerhouses that deliver hundreds of product, campaign and content ideas for your business.

Brand Identity

We are known for using storytelling, clever design, craft, and detail to create brands that stand out, disrupt, and create business success. We don’t have a style – our brands are built from scratch in collaboration with you after hearing your story of origin and what makes your organisation tick.

New Product Development

Got a great new product idea but unsure how to bring it to life? Let our team lead the way with consumer, market and industry research, brand concepts and testing, packaging structure and design development, full service brand development and identity, marketing campaigns and more.

Packaging Design

Our creative team has decades of collective packaging design experience from across the globe and is unashamedly obsessed with creating brands and packaging solutions from the inside out, from the beginnings of an idea, through strategy and consumer testing, to fully realised product packaging making itself known on-shelf.