We began by taking a step back to delve into the brand’s story, exploring why it existed and why people should care.
This led us to a strategic shift – emphasising the brand’s English roots, celebrating quality and craftsmanship, while also highlighting the shared personality between the British and Aussies. After all, both cultures appreciate a well-made sarnie and a good laugh.
This connection became the heart of the brand’s narrative, blending tradition with a dash of humor that resonates with locals and expats alike.
The first step in the design process is The Creative Method’s bread and butter: crafting a tasty logo. We created a design with strong visual impact, timeless quality, and a touch of personality with the playful bowler hat.
We added a clever detail with sandwich triangles forming quotation marks, emphasising the brand’s warm, welcoming nature.
The tagline, “Proper Sandwiches,” was the final touch, reinforcing the brand’s heritage, commitment to quality, and a nod to its service excellence.
One of the biggest challenges in the pre-packaged sandwich market is rising above the stale crust of the mass-produced offerings found in supermarkets and service stations.
Exceptional packaging is essential – it has to elevate the brand, convey a sense of premium quality, standout on the shelf, and educate the consumer. And if it can bring a smile to their face, even better.
A great sandwich is all about the ingredients, and the same goes for a brand refresh. We created a series of posters that not only told the brand’s story but also sparked appetite appeal and informed the audience.
The secret sauce? A blend of visually striking interiors, bold signage, and mouthwatering photography to wrap it all up.
“Working with Tony and the team was a fantastic experience. They got to know us on a deep level. They kept asking questions. They kept digging – to find our brand DNA and what makes us tick; how we could then position our DNA and, importantly, take it to market.
“We’ve always known who we are and felt it internally, but The Creative Method have been able to bring it to life in all of our branding elements. The elevation of our brand is clear to see and Tony, Lee and the team properly nailed the brief. We will be back for more.”
Mike Kendall-Smith, Co-Founder and Director, Hello Sarnie
Hello Sarnie
When it comes to sandwiches, the English know a thing or two. Hello Sarnie is on a mission to show Aussies just how good a pre-made sarnie can be – whether it’s for in-office catering, lunch on the go, or an afternoon pick me up.
They are committed to baking and making their sarnies to be eaten the same day, and anything left over is donated to charity.
Our job was to bring the strategic and creative seasoning.
Client
Hello Sarnie
Our Work
Brand Strategy
Visual Brand Identity
Logo Design
Copywriting
Packaging
Signage and Wayfinding
Environmental Graphics
Menu Design
Staff Uniform