We are graphical story tellers. Our task was to bring back the vibe of the 70s and create a distinctive and unique look and feel for the brand.
Our first task was to design a logo that would bridge the gap between the rich, retro heritage of 1970s Lebanon and a timeless modern appeal. We aimed to create a mark that not only honoured the past but also felt relevant for the future.
The result? A logo with a subtle yet clever twist— a ‘smile in the mind’ moment — where the letter ‘A’ was transformed into a Shawarma roll. This playful element added depth to the design, creating a sense of discovery.
We took it a step further with an animated version, bringing the concept to life and amplifying its impact.
In the QSR landscape, packaging isn’t just functional — it’s a powerful tool for shaping brand perception. This was especially critical for us, given the challenges surrounding the quality perception of Shawarmas in the Australian market, where they are often misidentified as kebabs. Our packaging design took a strategic approach, aiming to elevate the product’s image by infusing it with personality, quality, and a crafted sense of cool.
We drew inspiration from vintage Lebanese posters and ads, tapping into the nostalgic charm of that era. This connection to heritage not only reinforced the authenticity of the product but also created a visually compelling experience that resonates with modern consumers.
At The Creative Method, we believe that exceptional design and compelling copy are inseparable partners. Our goal is to evoke a smile, spark a laugh, and seamlessly weave in stories about the food.
For this project, we infused our copy with the charm of old Lebanese quotes and sayings, adding a layer of personality that resonates with both Lebanese and Australian audiences. By blending cultural nostalgia with a touch of humour, we created a unique connection that celebrates heritage while engaging a diverse, modern audience.
Our mission was to elevate the brand by crafting a vibe that blends nostalgia with aspirational cool. To achieve this, we dove deep into the archives, uncovering captivating vintage images that exude authenticity and charm. We paired these gems with sharp, engaging copy and bold, dynamic graphics, creating in-store posters that not only capture attention but also evoke a sense of retro fun.
The result? A customer brand experience that resonates with both memory and modernity, creating a sense of escapism and leaving a lasting impression.
“I couldn’t be happier with the exceptional work The Creative Method did for Shareefs. Their team captured the essence of our brand, blending modern flair with vintage charm. The result? A stunning visual identity that has elevated our customer experience and set us apart in the market.
“From concept to delivery, The Creative Method’s expertise, creativity and attention to detail were impressive. Their ability to understand our vision and translate it into captivating designs exceeded expectations.
“Thank you, TCM, for transforming Shareefs’ brand story. I highly recommend your agency to anyone seeking innovative branding solutions.”
Charles Estephan, Owner, Shareefs
Shareefs
The Shareefs story starts back in Beirut in the 60s and 70s. At the time Beirut was lovingly referred to as the ‘Paris of the Middle East’. A place of unparalleled beauty where the pristine sparkling waters of the harbour caressed the coastline.
It was a playground for the world’s coolest cats and cashed up tourists. Cafe culture was in full swing where intellectuals, artists, poets, writers and singers would chat at length over countless coffees hoping to spot Brigitte Bardot or Omar Sharif.
Beach Clubs were buzzing with blokes and babes boozing and bathing. It was bliss. Everyone wanted a taste of this cool culture.
Client
Shareefs
Our Work
Brand Strategy
Naming
Visual Brand Identity
Logo Design
Copywriting
Packaging
Signage and Wayfinding
Environmental Graphics
Menu Design
Staff Uniform
Social Media Design